How You Create a Viral Brand, One That Spreads Through Word of Mouth

Thursday March 15th, 2014

Kurt Dammeier

Sugar Mountain

Kurt Dammeier, Founder of Beecher's Handmade Cheese and CEO of Sugar Mountain joined the CEOtoCEO Breakfast to discuss his brand and how word of mouth took him from a small artisinal cheese shop to a national culinary brand.

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