Join us for an exclusive event with one of the most remarkable brand leaders in the sports and fitness industry, Jim Weber, former CEO of Brooks Running and author of the acclaimed memoir, Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack.

When Jim took over as CEO in 2001, Brooks Running was struggling-on the brink of bankruptcy with its fourth CEO in two years. With a clear, one-page strategy, Jim led a bold transformation that turned Brooks into a billion-dollar global performance brand. His focus on purpose-driven leadership, product innovation, and customer obsession earned Brooks a coveted spot as a standalone Berkshire Hathaway subsidiary under Warren Buffett in 2012.

During this engaging event, Jim will share:

• Leadership Lessons: Six clear strategies for managers and leaders at all levels.

• Brand Building Insights: How a purpose-driven brand can thrive through customer obsession and trust.

• Real-World Takeaways: From navigating economic downturns to building resilient workplace cultures.

Jim's success was built on focus, innovation, and culture. By dedicating Brooks exclusively to performance running, he differentiated the brand in a crowded market. His strategic leadership ignited investments in biomechanics research, cutting-edge technology, and sustainable practices that positioned Brooks as a favorite among elite athletes and everyday runners.

Beyond his professional accomplishments, Jim's personal story is equally inspiring. In 2017, he battled esophageal cancer, emerging cancer-free despite losing the use of one lung. This experience deepened his conviction to live life with purpose and joy, a message he shares passionately in his keynotes.

Whether you're a leader, entrepreneur, Berkshire Hathaway enthusiast, or part of the 150+ million strong running community, this event promises actionable insights and inspiration.

Don't miss this opportunity to hear from a true industry trailblazer and leave equipped to lead with agility, purpose, and passion!

Those in attendance will receive an autographed copy of Mr. Weber's book: "Running with Purpose" - How Brooks Outpaced Goliath Competitors to Lead the Pack