Redefining Possible - Creating Ultra Performance

Thursday, November 16, 2023
Ron Alford

Ron Alford

Senior Vice-President & Author
Southwestern Consulting


What would happen in your company if your salespeople and sales leaders were the top 1% of your profession?

Rejection, fear, procrastination, burnout, complacency. These are everyday challenges that salespeople and sale leaders have to overcome if they are ever going to be top performers. It's easy to feel stuck in the grind, struggling to simply get through the day, especially as we all try to define a new normal.

But what if you could help your management team and employees achieve and succeed their goals while living with purpose?

"Redefining Possible" challenges everyone to take an honest look at themselves and ask, "What would happen if I stopped holding myself back . . . and started believing that I really can achieve everything I desire?"

Ron Alford will redefine your potential with strategic activities and actionable tools. He will share his seven success strategies that will provide you with a blueprint for creating a happier, more successful and fulfilling life.

Ron is a record-breaking business coach, best-selling author, speaker and sales leader. Ron is passionate about helping people break down barriers and coaching them to reach their God-given potential. He is all about growth, serving others and having a great time while we do it!

As a Senior Partner, Vice-President of Recruiting, and an Executive Level Sales and Leadership Coach for Southwestern Consulting, Ron Alford is an expert in sales training, recruiting, and coaching. Ron has shattered every sales and revenue record at Southwestern Consulting since joining the company in 2013.

He achieved the highest level of sales 70 times with Southwestern Advantage and coached and trained more top 1 percent producers than any other manager since Southwestern Advantage was founded in 1868.

Ron is a co-author of the best-selling book "Redefining Possible: Proven Strategies to Break Belief Barriers and Create Your New Normal."

He is also a devoted dad and a loving husband and his wife and 3 kids often remind him that he's the lousiest handyman on the West Coast - just ONE area of life he needs to work on!

Ron enjoys pushing his limits of endurance in numerous ultrarunning endeavors and has completed many trail running races of up to 100 miles.

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