Attracting and Keeping Top Millennial and Gen Z Talent

Tuesday March 21st, 2019

Anna Liotta

Founder of The Generation InstituteTM
Best-selling Author of Unlocking Generational Codes

At the March CEOtoCEO Breakfasts in Bellevue and Spokane, Anna Liotta spoke to our group of business leaders about all things generational. From her remarkable childhood in a family of 19 children (she now has over 50 nieces and nephews!) to her career as a generational expert, speaker, and consultant, Anna knows how to make a complex topic fun and insightful.

Anna outlined the four generations that you are likely to encounter in any workspace in 2019:

  • Traditionalists (born 1927 - 1945)
  • Baby Boomers (1946 - 1963)
  • Gen Xers (1964 - 1979)
  • Millenials (1980 - 1999)
  • Gen Z Globals (now entering workforce)

Following that, Anna detailed her Generational CODES, a framework that the members of each generation use for making decisions about their personal and professional lives. These CODES include:

  • Communication
  • Orientation
  • Discipline
  • Environment
  • Success

With these CODES in mind, a business owner, HR person, or employee can enhance their business and increase profitably in several ways, whether through better hiring practices, increased sales as a result of understanding a target's CODES, or optimized internal communication and understanding.

Business leaders, you simply cannot afford to ignore the generational aspect of company culture any longer.


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