The world of college sports has changed forever - and the ripple effects are still being felt across every campus, conference, and community in America.

Name, Image, and Likeness (NIL) has fundamentally transformed the relationship between student-athletes, universities, and the marketplace. What started as a movement to give college athletes a piece of their own value has quickly evolved into a multi-billion-dollar ecosystem reshaping recruiting, team dynamics, alumni engagement, and institutional strategy.

The questions facing athletic departments, business leaders, and communities are no longer theoretical. They're urgent:

• Who controls the money - and who should?

• How are schools competing for talent in a landscape without a salary cap?

• What happens to the student-athlete experience when business interests take center stage?

• And what does all of this mean for the fans, the sponsors, and the long-term health of college sports?

To answer these questions and more, CEOtoCEO is bringing together three of the most informed voices in the Pacific Northwest to tackle these questions head-on from uniquely different perspectives.

Our powerhouse panel will feature:

Tim was named the 15th Athletic Director in EWU history in June 2023, bringing more than 18 years of intercollegiate athletics experience in executive leadership and as a college basketball coach. Prior to EWU, he served as Senior Associate Athletics Director for Development at Fresno State, where he set four consecutive annual fund membership records, and before that held a similar role at the University of Wyoming. Collins began his career as a basketball coach before transitioning into administration in 2011. He holds degrees from Loyola Marymount and Chadron State and is joined by his wife Renee and their two children, Kennedy and James.

Jon was named WSU Vice President and Director of Athletics in April 2026, after serving in the interim role since November 2025 - becoming the 16th AD in Cougar history. Since assuming the interim role, he led the hiring of Head Football Coach Kirby Moore, generated more than $10 million for the Football Fan Experience Project, and advanced WSU's positioning in the new Pac-12. Prior to WSU, he held leadership roles at Lamar University and Abilene Christian University. He holds degrees from Indiana University and the University of New Mexico and is joined by his wife Jessica and their two children, Gage and Jersey.

Chris was named Gonzaga's Director of Athletics in June 2021, capping a career that began at GU in 1993. A Spokane native and Gonzaga alumnus, he previously served as Deputy Director of Athletics and COO, supporting 22 consecutive NCAA Tournament appearances by the men's basketball program and playing a key role in every major facility project on campus. Under his sport administrator leadership, Gonzaga athletics achieved historic success across baseball, rowing, and golf. He and his wife Julie - both proud Gonzaga alumni - have three children, Thomas, Camryn, and Allyson.

Moderator Tom Glasgow is a multiple Emmy Award-winning anchor/host, working most recently on Seattle Kraken, and Seattle Mariners broadcasts on ROOT SPORTS. Tom also has extensive play-by-play experience for football, basketball, and soccer with the NBA, Gonzaga, the Pac-12, the Big Sky Conference, and the NWSL.

He attended Pacific Lutheran University in Tacoma, Washington, and was honored as part of the 2026 Class of Inductees into the Tacoma-Pierce County Sports Hall of Fame.

Three Athletic Directors. Three programs. One conversation that every business leader, sports fan, and community stakeholder will want to be part of.

Join us for breakfast, peer conversation, and a candid look at the new business of college sports.